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It’s time for your visuals to feel as elevated as the woman running the show. Custom branding for Latina founders stepping into their next chapter, con strategy, cultura, and corazón.
You are here because
You’ve built something good, but you know it’s time to play in a bigger arena. You’re done hiding behind DIY visuals that don’t match your potential.
Playing Small
You’re over scrolling through lookalike brands and wondering why yours doesn’t stand out. You want a brand that feels like you, not a Canva template
Blending in
You’re tired of...
From your logo to your captions, you’re stuck second-guessing it all. You crave clarity, a brand you can confidently show up with, sin duda.
Overthinking
You’ve been the designer, marketer, and visionary all at once. But you’re ready for support that actually gets your vision, and helps you scale without burnout.
Doing it all solo
One
Two
Three
Four
The moment your brand reflects who you’ve become everything changes.
THE SHIFT YOU’RE ABOUT TO EXPERIENCE:
Clarity that quiets the overthinking
Attract ideal clients and dream collabs with ease
Ease that lets you grow without the burnout
INTRODUCING
our fast-track to a brand that turns heads and opens doors.
Build a brand you, your community & your next big partnership will love. Get tips, strategies & insights!
In just 3 weeks, we’ll transform your visuals into a custom, strategic identity you’re proud to show off, so you can step into your next chapter without losing momentum.
get my spot!
La Jefa Glow Up
What your glow up delivers
A Brand That Commands the Room
Step into meetings, pitches, and partnerships with a brand presence that speaks for you , confident, credible, and impossible to ignore.
Designs That Drive Real Results
Your visuals won’t just look good, they’ll work hard. Expect premium clients, bigger deals, and collaborations that reflect your growth.
Creative Direction with Heart (and Strategy)
This isn’t a one-size-fits-all package. You’ll have me in your corner translating your story, values, and vision into a timeless, high-profile identity.
A Scalable Brand System That Grows With You
Every touchpoint; from your site to your media kit, works together seamlessly so your presence stays powerful, consistent, and ready for expansion.
Hey, I'm Lore
Meet your designer
With over 8 years of experience as a graphic designer, my passion lies in helping fellow Latina solopreneurs create brands that not only stand out but also honor their rich cultural heritage. I believe that a powerful brand identity is more than just visuals, it’s a reflection of who you are and the incredible value you bring to the world.
5 stars
revving reviews
8 yrs+
in the business
20+
brands helped
meet me
kind words from
Real people, Real results
- elizabeth p., Licensed Esthetician and MSW
The entire process felt collaborative and fun. Absolutely, I would recommend you to anyone! You brought my vision to life, and elevated it!
Working with Lorena has been a dream!
- ANGEL O., SKINCARE brand founder
Before working with Lorena, my brand felt disconnected and underwhelming. Now, our designs stand out on Amazon, nearly doubling our return on ad spend and helping us scale toward $1M ARR with a brand that finally looks as high-profile as it performs.
- lauren h., social media expert
I told her my ideas, showed her inspiration and she was able to create exactly what I imagined. She’s organized, professional and provides an outlook on branding beyond my expectations!
Working with Lorena was the easiest process!
We went from generating $500 in revenue a week to $500 in revenue per day."
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- vanessa f., creative ceo founder
She guided me through understanding my niche, values, and strategy — the transformation went far beyond visuals.
Because of her, our brand grew from local to nationwide recognition.
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Is this service right for me?
You’re a great fit for la Jefa Glow-Up if you are…
Ready to elevate your business with a strategic brand that matches your next level.
Clear on your offers, audience, and long-term vision, you just need visuals that reflect it.
Excited to trust the process and collaborate with a creative expert who’s as invested in your growth as you are.
Umm, this might not be for you if you are…
Looking for a quick logo or design-only service without strategy behind it.
Constantly changing direction, unsure of your niche, or not ready to make key business decisions.
Unable to invest in a premium, done-for-you experience or not open to expert guidance throughout the process.
$3500
Deep-Dive Brand Strategy Session: Clarify your evolved vision, values, market position, and client experience
Discovery Questionnaire: Unearth the founder you’ve become (and the leader you're stepping into)
Creative Direction Brief: Translate your essence, mission, and voice into clear creative direction
Color System: rich palette designed for leadership presence and client trust
Custom Logo Suite: A complete identity system with variations for every platform
Typography Suite: Fonts that elevate your presence and match your new level
Canva Brand kit Canva Brand Kit & Brand Guide: Your Canva will be set to keep your brand presence aligned
Social Brand Assets: 6 custom templates designed to position you as a category leader
Professional Email Signature: Final polish for a consistent, elevated experience
payment plans available 2-4 monthly payment plans
payment plans available 2-4 monthly payment plans
our signature branding package | 5-6 weeks
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Is this a rebrand or just a logo design?
Questions? Answers
This is a full rebrand. We don’t just design pretty logos — we build a complete brand identity grounded in your evolution, leadership, and future vision. From strategy to visuals to assets, we create a cohesive brand that reflects your next level.
I already have a brand — can’t we just tweak it?
You could...but that’s not what this offer is about. The La Jefa Glowup is for founders who’ve outgrown their current brand and want a fresh, aligned identity. We start from scratch to ensure your brand truly matches the CEO you’ve become.
What kinds of businesses is this best for?
I primarily work with service-providers, coaches, educators, and personal brands with a "face behind the business." So In Your Element is crafted intentionally for personal brands and service-based businesses!
When should I book my package?
If you’re feeling the itch for a new season, it’s time. Most Jefas book their branding package 1–2 months before a major shift, like a new offer, higher price point, bigger visibility push, or business pivot.
Spaces are limited each month, so I recommend booking at least 4 weeks in advance to secure your spot and align the brand rollout with your goals.
Will this help me attract better clients or raise my rates?
Absolutely. Your brand is often the first impression, and a powerful one can instantly elevate your perceived value. A refined, aligned brand builds trust, authority, and confidence, making it easier to attract high-level clients and charge what you’re worth.
Do you offer payment plans?
Yes, flexible payment plans are available. I believe every Jefa deserves branding that reflects her brilliance, and I’m happy to work with you to make this investment accessible.
Can you help me with my website too?
Yes, we can absolutely build your website as part of your brand rollout. I typically design in Wix or Showit, and packages start at $1500. Once your brand identity is complete, we can map out a site that brings your new look (and strategy) to life.
What makes this different from other branding services?
La Jefa Glowup is culturally attuned, strategic, and identity-driven. It’s not just about aesthetics, it’s about stepping into your power with a brand that’s rooted in who you are and where you’re going. This is branding con alma, bold, intentional, and made for founders and entrepreneurs.
Give yourself the power to be seen, paid, and unstoppable — your way.
Your future self? She’s already thanking you.
book now
