Raise your profile with a strategic, premium brand that reflects your growth, not just your beginnings. Designed to scale with your next chapter.
La Jefa Glow-up
Custom Branding for Latina Founders Ready to Expand
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But right now, your branding isn’t giving “next-level jefa” — it’s giving DIY.
You didn’t grow your business to blend in with the crowd.
lets be real...
You’ve outgrown the DIY logo/templated look, and it shows across your site, socials, and collateral.
Your visuals no longer match the caliber of your work (or your new price point), so you hesitate to pitch, partner, or raise rates.
You’ve tried color tweaks, new fonts, and piecemeal “refreshes” in Canva—but things still look inconsistent.
yes, that's me
Instead, imagine this:
You’re excited to show off your brand because it finally feels aligned with your true energy.
It’s like a magnet that attracts your ideal clients, those who get you at first glance.
You're confident as hell, knowing your branding speaks volumes before you say a word.
INTRODUCING
our fast-track to a brand that turns heads and opens doors.
Build a brand you, your community & your next big partnership will love. Get tips, strategies & insights!
In just 3 weeks, we’ll transform your visuals into a custom, strategic identity you’re proud to show off, so you can step into your next chapter without losing momentum.
get my spot!
La Jefa Glow Up
- angel o.
"We went from generating $500 in revenue a week to $500 in revenue per day."
Before working with Lorena, I struggled to balance creative tasks, leading to overwhelmed work and poor-quality content that didn’t reflect my brand’s value. After Lorena’s design expertise, our packaging now stands out on Amazon, driving nearly a 2x return on ad spend and turning our weekly revenue into daily revenue. The transformation has positioned us to scale to a $1M ARR business, with standout designs that save time and boost conversions. Lorena’s care and exceptional design made my brand look like a true industry leader.
I'm Lorena a.k.a Lore
for those that don't know me
Hola, I’m Lorena Roque, the creative soul behind Del Tropico Studio. As an only child and a first-generation immigrant from El Salvador, my journey has been deeply rooted in honoring my heritage and building a legacy for my mom, dad, and future children. They are the driving force behind everything I do.
With over 8 years of experience as a graphic designer, my passion lies in helping fellow Latina solopreneurs create brands that not only stand out but also honor their rich cultural heritage. I believe that a powerful brand identity is more than just visuals, it’s a reflection of who you are and the incredible value you bring to the world.
What Your Glowup Delivers
A brand system built to scale
One strategic design suite that works everywhere, from your website to packaging to media kits; keeping your presence powerful and consistent.
Work 1:1 with a creative director
This isn’t off-the-shelf. You’ll have me in your corner, extracting the essence of your vision and shaping it into a high-profile, custom identity.
See measurable returns from your brand
Your visuals will finally work as hard as you do, helping you attract premium clients, close bigger deals, and land high-level collaborations.
Command attention in any room
Step into meetings, pitches, and partnerships with a brand presence that instantly communicates authority and credibility, before you say a word.
get my spot!
Licensed Esthetician and MSW
Working with you has been a dream!
The entire process felt collaborative and fun. Absolutely, I would recommend you to anyone! You brought my vision to life, and elevated it!
- Elizabeth Palomares-Michael
social media expert
Working with Lorena was the easiest process!
I told her my ideas, showed her inspiration and she was able to create exactly what I imagined. She’s organized, professional and provides an outlook on branding beyond my expectations!
- Lauren Huizar
- MELISSA B
"Lorena is a gem!"
It was a such a pleasure to work with someone that is creative, open to new ideas, flexible and so talented. We appreciate how she practically became part of our team during the project working with her, always helping is achieve the ideal expectation. Gracias!
Frequently asked questions
FAQ
Ideally this will take 5 weeks to complete. This timeframe can vary slightly based on your feedback and availability, but we'll keep you in the loop every step of the way. Of course, unexpected situations can arise, and we understand that flexibility is key. Our goal is to deliver a your brand within the 5 week timeframe while honoring your schedule.
I don't just focus on logos. I take a holistic approach to branding, considering all aspects of your brand identity. Where I present 1-2 premium solutions for your needs where you get a feel and full picture of your new brand. Which helps eliminate decision overload, paralysis and friction!
When you partner with Del Trópico, you’re not “just” getting design.
You’re getting years of formal education, in-house design experience, and online marketing expertise to give you a holistic approach to branding.
What we ask from you is to be available for meetings, feedback, and communication during the 5 week process! It would be ideal you have brand photos and copy we can use for your landing page. You’ll also need to make sure you have a good grasp on your business foundation like your goals, competitors, target audience, etc. If you need help with your brand strategy I got you, join Latina Brand Strategy Academy.
