"Lorena is incredibly professional and creative. "

She did astounding design work for us and was very responsive to feedback while also adding in her own creative touches. Highly recommend!

- Darcy K

Does this sound like you?

I've been there too. But there's a better way.

You've realized that your current branding is not professional enough and it's not reflecting the true essence of your business

brand Lacks uniqueness

You don't want a generic logo that looks like everyone else's. You want something that is truly original and reflects your brand's personality

need strategic design

You know a powerful brand is your key to unlocking success: it shouts your uniqueness, wins trust, and establishes you as an authority in your field.

TIRED of diying

Leave the crowd, find your tribe with a targeted brand that speaks directly to your specific customers

Ignite your inner star with a brand that makes you strut your business with pride and confidence.

Ditch the design doubts with a cohesive and crystal-clear guidelines to propel you forward.

What if it Could be Different?

apply now

Forget cookie-cutter brands, I craft strategic identities that scream YOU loud and clear. From logos to websites, I'm your branding partner, not just a designer. My in-house and marketing experience blend perfectly to create brands that not only look stunning, but resonate deeply with your audience. I'm the friendly challenger, pushing you past "good" to great, because I see the hidden potential in every business. Let's unlock it together and give your brand the professional edge you crave.. 

Ditch the boring, build your paradise

Our process

PRE-DESIGN PREP

Before We Start

Before we book in your week, you'll need to choose your landing page template and prep everything we need to customize your site meaning have your website copy ready and photos you want to use.

Pro tip: if you can afford a professional photo-shoot that would be amazing to make your brand stand out even more

Week 1: Discovery Phase

Phase 1 / Your Brand's Essence: Discovery and Foundation

Begin your transformative journey with a deep dive into the heart of your brand. This foundational phase is designed to crystallize your vision, ensuring it not only resonates deeply with you but also makes a profound connection with your audience.

Unlocking the Core:
• Complete an in-depth brand questionnaire to dive deep into your brand's core, understanding your mission, vision, values, and unique selling propositions.

• Join a kickoff call to clarify any questions, ensuring we're aligned in our vision moving forward.

• Receive a creative brief, including a mood board, that visually encapsulates the direction of your brand. This serves as our north star for all design and strategic decisions.


By the end of this phase we will have a clear and cohesive understanding of your brand’s core values and objectives, solidifying the foundation for all future brand-related decisions and strategies.

Week 2: Brand Design

Phase 2 / Bringing Your Vision to Life: Visualization and Creation

Transitioning from discovery to design, this phase is where your brand starts to come to life visually. You'll see your brand's identity unfold through logos, color palettes, and typefaces and concept demonstrations .

Crafting Your Identity:
• Creation of your brand’s visual signature, including primary and secondary logos, mark, and submark, coupled with the selection typefaces and colors.

• A detailed presentation of your brand come to life, showcasing the thoughtful design decisions and why they represent the best reflection of your unique essence.

• Take your feedback into consideration to ensure the final design aligns perfectly with your vision but most importantly your target audience.

By the end of this phase we will have a distinctive visual identity that captures the essence of your brand, setting the tone for all visual communications and ensuring brand recognition to be able to stand out from your competition.

Week 3: Brand Implementation

Phase 3 / Brand Presence and Engagement

As your brand's visual identity solidifies, this phase focuses on creating the assets you'll use to communicate and engage with your audience across various platforms.

Engaging Your Community:
• Tailor-made social media assets that reflect your brand, including banners, templates, and launch assets for platforms like Instagram, Facebook, and LinkedIn.

•  Business card designs that not only introduce but leave a lasting impression of your brand's identity, perfect for any professional engagement.

By the end of this phase we will have a suite of professionally designed, cohesive brand assets ready for immediate deployment across various communication platforms, enhancing brand presence and audience engagement.

Week 4: your digital corner

Phase 4 / High-Converting Landing Page Creation

This phase is dedicated to building a high-converting one-page landing page, tailored to capture and convert your audience into clients effectively. With a focus on strategic design and user experience, this landing page will serve as a pivotal tool in your brand's digital marketing efforts.

Converting Visitors to Clients:
Develop a One-Page Landing Page: Design and create a landing page that encapsulates your brand’s essence while focusing on conversion optimization. The layout will be strategically structured to guide visitors through a seamless journey, from initial impression to taking action.

• Optimization for All Devices: Ensure that the landing page provides an excellent user experience across desktop and mobile devices. The design will be responsive, loading quickly and displaying beautifully on all screens, making your brand accessible to everyone, everywhere.

• Compelling Call-to-Action: Craft clear and compelling calls-to-action (CTAs) that resonate with your target audience, encouraging them to engage with your brand. Whether it’s signing up for a newsletter, scheduling a consultation, or another specific action, each CTA will be designed to maximize conversions.

By the end of this phase, you will have a powerful, purpose-built landing page that not only beautifully represents your brand but is also optimized for converting visitors into loyal clients, ready for launch.

Week 5: Wrap Up

We did it!

This final phase is about consolidating your brand's identity and ensuring you have all the tools and knowledge to move forward with confidence and clarity.

Solidifying Your Brand:
• Assemble comprehensive brand guidelines, detailing the use of your visual elements to ensure consistency and impact across all touchpoints.

• The final delivery of all files, empowering you with full ownership of your brand's assets, ready for effective implementation in your marketing and communications.

By the end of this phase you will get a complete set of brand assets and guidelines, ensuring you are fully equipped to maintain brand consistency and make a significant impact in your market.

Phase 5: Your Brand Is Ready To Be Shown Off

Stand out in the crowded online space

Build trust, authority, and connection with your audience 

Feel more confident and excited when marketing your brand

Attract people who are aligned with your purpose

Your dream brand is waiting for you!

Why you need this:

Licensed Esthetician and MSW

Working with you has been a dream! 

The entire process felt collaborative and fun. Absolutely, I would recommend you to anyone! You brought my vision to life, and elevated it!

- Elizabeth Palomares-Michael

social media expert

Working with Lorena was the easiest process!

I told her my ideas, showed her inspiration and she was able to create exactly what I imagined. She’s organized, professional and provides an outlook on branding beyond my expectations!

- Lauren Huizar

- MELISSA B

"Lorena is a gem!"

It was a such a pleasure to work with someone that is creative, open to new ideas, flexible and so talented. We appreciate how she practically became part of our team during the project working with her, always helping is achieve the ideal expectation. Gracias!

Frequently asked questions

FAQ

Ideally this will take 5 weeks to complete. This timeframe can vary slightly based on your feedback and availability, but we'll keep you in the loop every step of the way. Of course, unexpected situations can arise, and we understand that flexibility is key. Our goal is to deliver a your brand within the 5 week timeframe while honoring your schedule.

I don't just focus on logos. I take a holistic approach to branding, considering all aspects of your brand identity. Where I present 1-2 premium solutions for your needs where you get a feel and full picture of your new brand. Which helps eliminate decision overload, paralysis and friction!

When you partner with Del Trópico, you’re not “just” getting design. 
You’re getting years of formal education, in-house design experience, and online marketing expertise to give you a holistic approach to branding.

What we ask from you is to be available for meetings, feedback, and communication during the 5 week process! You’ll also need to make sure you have a good grasp on your business foundation like your goals, competitors, target audience, etc.

Imagine all the people you could serve if you had intentional branding to support your mission.

Your dream clients are out there, looking for people like youU who are doing good. They’re taking the time to research their options and find someone who feels aligned. They want to find YOU.

And with a purposeful visual presence, you’ll attract these aligned, like-minded clients to your perfect little piece of paradise.

A piece of paradise

Your dream clients have been waiting for

apply now

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With our guide on 'Preparing Your Brand For Visual Success.' Discover the essentials, from understanding your brand personality to defining your target audience, ensuring a smooth journey towards crafting a unique and impactful visual brand identity with our expert guidance.

Wondering if you have everything you need for successful visual branding?

Unlock the secrets to a succesful branding journey

Snag my Free Guide to

GET IT NOW!

Unlock the secrets to a succesful branding journey

With our guide on 'Preparing Your Brand For Visual Success.' Discover the essentials, from understanding your brand personality to defining your target audience, ensuring a smooth journey towards crafting a unique and impactful visual brand identity with our expert guidance.

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