about the Brand

Minimis is a woman-owned company from El Salvador, dedicated to crafting handmade toys for babies and toddlers. Inspired by a passion for crochet, Minimis specializes in creating amigurumi, adorable little friends that bring joy and comfort to young children. Each toy is meticulously made with love, reflecting the artistry and dedication of our talented artisans.

The Moodboard

What we created

To create a visual identity that better reflects warm and comfort of the Minimis.

Client's Goals

+ Mood board
+ Primary + Secondary Logo
+ Mark and submark 
+ Typography Selection
+ Color Palette
+ Brand Guidelines
+ Imagery Guidelines
+ Business Card

Branding + Social Media


Premium Brand Package

the client

Doris P.

Mood and vibes

Warm, Cozy, Organic, Mature

The Color Palette

Logo Suite



secondary LOGO