Minimis
about the Brand
Minimis is a woman-owned company from El Salvador, dedicated to crafting handmade toys for babies and toddlers. Inspired by a passion for crochet, Minimis specializes in creating amigurumi, adorable little friends that bring joy and comfort to young children. Each toy is meticulously made with love, reflecting the artistry and dedication of our talented artisans.
The Moodboard
What we created
To create a visual identity that better reflects warm and comfort of the Minimis.
Client's Goals
+ Mood board
+ Primary + Secondary Logo
+ Mark and submark
+ Typography Selection
+ Color Palette
+ Brand Guidelines
+ Imagery Guidelines
+ Business Card
Branding + Social Media
SERVICE
Premium Brand Package
the client
Doris P.
Mood and vibes
Warm, Cozy, Organic, Mature
The Color Palette
Logo Suite
icon
PRIMARY LOGO
secondary LOGO
submark
